Frame It started from a simple place: a love of sport and an appreciation for the stories behind memorabilia. Like many collectors, I’ve always believed that jerseys, signed items, and pieces of sporting history deserve more than being folded away in a cupboard or left in a box.

I started Frame It to give those items the presentation they deserve — turning them into something that can be displayed, enjoyed, and passed down for years to come. Cookie cutter has its place, but I truly believe in customising every piece to the purpose.

Before starting the business, I worked for over a decade in product and innovation, where my focus was on designing and delivering high-quality products. That background shapes the way I approach framing today. Every piece is carefully considered — from layout and materials to how the final display tells the story of the item inside.

Whether it’s a favourite team jersey, a signed collectible, or a special piece of sporting history, the goal is always the same: create a frame that does the item justice.

Frame It is based in Northland, however I service New Zealand wide, with weekly trips to Auckland to pickup and deliver frames.